Sperry Tree Care — Inbound Requests 2020

Inbound Estimates & Requests by Week — 6-Year View

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View:

QBO estimates Jobber requests Nurture launch

🔍 Time Window

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12 wksAll time

— Total est./requests

— Baseline avg (req/week)

— Peak

— Winter floor

— Most recent week

Adjust Model Assumptions

Close Rate 65%

30%90%

Avg Job Revenue $1,750

$500$5,000

Club Member Premium 25%

0%75%

Profit Margin 12%

5%30%

Revenue & Profit Model

Estimated Revenue (EV)

— Baseline EV/week

— Apr 5 EV/week (Club premium, nurture wk 1)

— Peak EV/week

— Total EV (Jobber era)

Estimated Profit

— Baseline profit/week

— Apr 5 profit/week

— Peak profit/week

— Total est. profit (Jobber era)

Year-over-Year Request Volume by Quarter

QBO estimates 2020–Q3 2025 + Jobber requests Q4 2025–present

Quarter	Requests	vs Prior Year	vs 2 Years Prior

Storm-Adjusted Organic Demand — Annual Baseline

Weeks within 6 weeks of a storm event excluded · Shows underlying demand without weather tailwinds

Year	Organic Wks	Storm-Adj Wks	Organic Avg / Wk	Storm Avg / Wk	Storm Lift

2026 Weekly Est. Revenue & Profit

Jan 4 – Apr 22, 2026 · 65% close rate · $1,750 avg job · 25% Club premium from Apr 5 · 12% profit margin

Week Ending	Requests	Est. Revenue	Est. Profit

Nurture Launch Week Comparison — Same Calendar Weeks, All Years

Weeks ending ~Apr 5, ~Apr 12, ~Apr 19, ~Apr 26 in each year · 2026 = first 4 weeks of Nurture program launch

Year	Wk 1 (~Apr 5)	Wk 2 (~Apr 12)	Wk 3 (~Apr 19)	Wk 4 (~Apr 26)	4‑Wk Total	Avg / Wk	vs 6‑Yr Avg